NASHVILLE, TN — In a city that thrives on wellness and connection, Vuori Clothing is bringing both to life.

On Saturday, June 21 the premium performance apparel brand’s newest storefront in Franklin is teaming up with Carbon Performance for a special Saturday morning sweat-and-shop event, blending fitness, fun, and fashion.

Jordyn Miller, Community Lead for Vuori’s Franklin location, is excited to showcase what Vuori is all about— community.

“We are super big on community,” Miller said. “It’s not just about the apparel, it’s about building lasting relationships and creating a space where people feel seen, encouraged, and connected.”

A Morning That Moves You

The event will begin at 8:45 a.m. with check-in on the lawn, followed by an hour-long HIIT class led by none other than local fitness favorite, Jen Spice. Known for her high-energy workouts and infectious positivity, Jen brings a level of inclusivity that makes her sessions feel more like a celebration than a challenge.

“Honestly, all fitness levels are welcome,” Miller said. “Whether it’s your very first workout or you’ve been hitting the gym for years, Jen knows how to meet people where they’re at. She’s the kind of coach who makes everyone feel comfortable and confident.”

The workout will wrap around 9:50 a.m., but the fun is far from over. Attendees are then invited into Vuori’s beautiful Franklin retail space for a private shopping experience complete with refreshments, a live DJ, and early access to the brand’s latest product drops.

Not Just Another Activewear Brand

Founded just over a decade ago, Vuori has rapidly expanded its presence nationwide while staying true to its core values: high-quality performance apparel and a deep commitment to community. While competitors have long dominated the athleticwear space, Vuori is carving out a niche that feels more personal and purposeful.

“We may be growing, but we work hard to keep that small-brand feel,” Miller explained. “We want our customers to walk in and feel like they belong—not just because they’re buying something, but because they’re part of something.”

It’s a sentiment that’s woven into the fabric of Vuori’s mission, and it’s what makes events like this weekend’s HIIT & Shop so impactful.

What to Watch For

Beyond community connection, guests will also get a first look at some of Vuori’s newest looks. This summer-ready line offers lighter-weight, ultra-breathable fabrics with just the right amount of compression, perfect for everything from high-intensity training to casual weekend wear.

“We’ve got new colors dropping in July, plus a ton of new styles on the way,” Miller said. The Franklin store is going to be the place to get those first-look exclusives.

The store itself, which opened in March, is Vuori’s second in the greater Nashville area—the first being in 12 South. With monthly pop-ups, in-store activations, and free fitness events, both locations are quickly becoming hubs for locals seeking both high-performance gear and high-quality community.

Stay in the Loop

For those who want to stay plugged in, Vuori makes it easy. Simply visit their website or Instagram to view a full calendar of events. “We post everything there and also set up RSVP pages through Eventbrite,” Miller said. “There’s always something new happening.”

Whether you’re a longtime fan of Vuori or brand new to the scene, this weekend’s event offers a welcoming, no-pressure environment to move your body, meet new people, and maybe even find your new favorite pair of joggers.

So roll out of bed, grab your sneakers, and come see what the Vuori community is all about. After all, it’s not just fitness—it’s community to them.

Author: Tala Shatara