NASHVILLE, Tenn. — Black Friday isn’t just for TVs and vacuums this year, fitness tech and recovery gear are stealing the spotlight. Whether you’re upgrading your tracking game, finally pulling the trigger on a connected bike, or adding a massage gun to your recovery kit, retailers are rolling out real discounts across wearables, smart equipment and recovery devices. Below I break down the top picks (what they do, why they matter), the headline Black Friday discounts to expect right now, and real quotes and data from experts and retailers so you know which deals are genuinely worth it.
Apple’s watches remain the gold standard for activity tracking, heart-rate (and ECG) features, and deep integration with iPhones and fitness apps. For many buyers the Watch doubles as a daily safety and health device (fall detection, emergency features) as well as a fitness tracker.
Multiple retailers are listing record-low prices across models this Black Friday, from entry-level variants up through the flagship Series and Ultra models. That means meaningful percentage savings on both mid-tier and higher-end models. TechRadar notes there are “record-low” prices across nearly every model this season and points out that some Series/Ultra listings are at their lowest levels yet. TechRadar
Quick tip: if you want the best GPS and battery life for outdoor training, check Ultra listings. If you want value, the SE (or SE 3 this year) often gives the best fitness/price balance.
Peloton still dominates the premium connected-equipment market. For buyers who prefer instructor-led classes and a community platform, Black Friday is the most realistic way to score steep discounts on big-ticket gear.
What to expect: Peloton’s 2025 Black Friday promotions include substantial markdowns across the lineup — many items are hundreds off (Bike+ and Cross Training Bike+ deals in the hundreds-to-thousands-off range, bundled package savings, and discounts on Tread models). Several retailer roundups and Peloton deal threads show up to several hundred dollars off new bikes and large discounts on Tread/Tread+ packages this season. If you’ve been waiting for a price cut on a connected bike or treadmill, this weekend is the time. Garage Gym Reviews
Quick tip: look for package deals that include shoes/weights or starter kits, often the biggest overall savings.
Massage guns have become a staple for performance-minded exercisers and people with chronic aches. They speed recovery, relieve muscle tightness, and (depending on model) now include features like heat and guided app routines.
Therabody (Theragun) is running Black Friday discounts across multiple product tiers — Theragun Mini Plus, Sense, and higher-end Pro models are discounted. Retailers and the brand itself are advertising up to 30–35% on certain models during the event. Business Insider flagged the Theragun Mini Plus as an early Black Friday standout, noting it’s been discounted ahead of the weekend and calling it “our fitness expert’s favorite recovery tool.” The writer highlighted its compact size and built-in heat head as differentiators. Business Insider
Quick tip: For travelers, the Mini Plus/EQ-sized devices combine power and portability, and they’re frequently the first to drop in price.
For people who want solid health+fitness tracking without the Apple ecosystem, Fitbit remains extremely popular — especially for heart-rate, sleep and simple step/activity tracking.
Retailers (Best Buy, Amazon, Target) are featuring steep discounts on models like the Fitbit Inspire 3, TechRadar and other outlets flagged the Inspire 3 hitting around $69.95 in some Best Buy Black Friday sales (down from $99.95), making it a standout budget-friendly deal with a 10-day battery life and SpO2 monitoring. Expect multiple Fitbit models to be marked down across the weekend. TechRadar
Quick tip: if you want advanced features (ECG, on-wrist BP sensors in some devices), check which features require subscriptions or the latest models — sometimes the best value comes from slightly older generations on sale.
Compression boots and percussive devices are no longer niche pro tools, athletes and weekend warriors increasingly use compression therapy to reduce soreness and speed recovery.
What to expect: Big retailers like Best Buy are advertising “save up to $200 on select Hyperice devices” and similar discounts on recovery tech. Therabody is also offering up to 35% off their Black Friday collection, which includes compression boots and heated massage options. If recovery tech is your priority, this category has big seasonal savings. Best Buy
Quick tip: check warranty and return policies — large devices can be pricey to ship back.
Data-driven fitness increasingly includes sleep and body composition tracking. Smart rings and scales provide long-term insight into recovery and progress.
While exact discounts vary, Smart scales (Withings/Nokia legacy) and rings (Oura) typically see modest but meaningful markdowns or bundle promotions during Black Friday and Cyber Monday. Watch retailer bundles that pair trackers with subscriptions or gift cards for the best total value. (Retail listings and circulars this season show early Oura/scale promotions and store bundles.) TechRadar
Home gyms remain a major category for Black Friday. Expect savings on folding treadmills, walking pads, compact ellipticals and strength equipment.
Best Buy and specialty fitness retailers are listing up to several hundred dollars off select treadmills and walking pads, while brands like Peloton and other gym brands are offering package discounts and financing options for purchases made during the sale window. Reddit and home-gym community threads are already tracking the best markdowns. Best Buy
Quick tip: if you need assembly, check the fine print, some treadmills have assembly fees or limited local fulfillment.
Decide your must-haves: Are you buying for training (bike/treadmill), recovery (massage gun/compression) or tracking (watch/scale)? Focus on one priority so you don’t get distracted by “good” deals you don’t need.
Check manufacturer sites plus major retailers: Brands (Therabody, Peloton, Apple) sometimes run site-wide Black Friday promotions; retailers (Best Buy, Amazon, Target) run competing discounts. Compare both. For example, Therabody’s official Black Friday collection lists up to 35% off select recovery devices.
Watch for bundles and membership promos: Connected equipment often bundles free months of membership or accessories (Peloton often includes membership trials or accessory packages in holiday bundles).
Check returns, warranties and assembly fees: Big equipment may have assembly fees or restricted return windows, a factor that into the purchase cost (Peloton Tread+ often has assembly/installation fees listed).
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