In the newest episode of Music City Mindset, hosts Blake Harris and Evan Butler welcome Matt Clinton, founder of the Southern Champions Cannabis Cup and co-host of the Joint Efforts podcast, for a deep and authentic conversation about purpose, passion, and entrepreneurship within the growing cannabis community.

Clinton opens up about his personal journey—from his early years and search for meaning to discovering a genuine passion for cannabis and the culture that surrounds it. That journey ultimately led him to create the Southern Champions Cannabis Cup, a premier event celebrating cannabis innovation, advocacy, and connection across the South.

Set to take place on December 13, 2025, the Southern Champions Cannabis Cup promises to be a one-of-a-kind experience that blends community, education, and entertainment. Clinton shares what makes the event unique, what attendees can look forward to, and how it’s helping shift perspectives on cannabis in the region.

Presented by ChillN, Black Rifle Coffee Company, and OptimizeU. 

Author: Tala Shatara