On this episode of the Ground Up Podcast, hosts Terry Barga and Roy Mangrum dive deep into one of the most overlooked business growth tools—live events. Whether you’re a gym owner, a health brand, or a small business entrepreneur, this episode breaks down how to host events that drive revenue, create community, and boost your brand.

Learn the step-by-step playbook behind planning, promoting, and pulling off successful events—from vendor expos and fitness crawls to workshops and brand activations. The guys share what’s worked, what’s flopped, and what most business owners are missing when it comes to turning events into long-term ROI.

💡 Key takeaways include:

• Why every business should be doing live events

• How to find the right partners and sponsors

• The biggest mistakes to avoid

• How to keep attendees coming back

• Pro tips on building buzz and driving attendance

🔥 If you’ve ever thought, “We should do an event,” but didn’t know where to start—this episode is your blueprint.

Presented by:
🎟️ Music City Fit Expo
⚓ America’s Navy
🚀 Spread the Positive

👉 Don’t forget to like, subscribe, and drop a comment if you’ve hosted an event or plan to after hearing this one!