In a world where condiments often come loaded with sugars and artificial ingredients, a new wave of ketchup brands is redefining this classic staple. These companies not only prioritize health-conscious formulations but also carry compelling backstories that resonate with modern consumers. Here’s a look at six standout brands making a splash in the ketchup aisle.
Primal Kitchen: Crafting Clean Condiments
Founded by endurance athlete and health advocate Mark Sisson, Primal Kitchen emerged from a desire to create pantry staples without compromising on quality.
“I was appalled that I couldn’t get a grass-fed burger and find a product I could feel good about putting on my burger,” Sisson remarked. “So we set about to develop a ketchup with no sweeteners of any kind.”
Primal Kitchen’s ketchup—sweetener-free, organic, and made with avocado oil—has become a staple in clean-eating households nationwide.
True Made Foods: Sweetening with Vegetables
Abel Kamarck, a Navy veteran and dad, founded True Made Foods to sneak nutrition into everyday sauces. His solution? Sweetening ketchup with carrots, squash, and spinach instead of sugar.
“We wanted to create a ketchup that parents could feel good about serving to their kids,” Gonzalez explained. “By using real vegetables, we’re adding nutrition and reducing sugar.”
This innovative, veggie-sweetened ketchup is now a go-to for families across the country.
Sir Kensington’s: A Quirky Take on Tradition
Launched by college friends Scott Norton and Mark Ramadan, Sir Kensington’s began as a tongue-in-cheek experiment in better condiments—and quickly turned into a cult favorite.
“Ketchup was what started it all—it’s what brought us together in college in the spring of 2008,” said Norton. “We didn’t imagine the flagship product meeting its end in this way.”
Though Sir Kensington’s recently retired its ketchup, the brand’s legacy lives on in its playful packaging, ethical sourcing, and premium ingredients.
Good Food For Good: Feeding Change
Founded by Richa Gupta, Good Food For Good takes a dual approach: make healthy food and fight hunger.
“Our customers wanted a ketchup without added sugar for their kids,” Gupta explained. “So we created one, and every purchase helps feed someone in need.”
Sweetened only with organic dates and following a “Buy One, Feed One” model, her ketchup is proof that business can be a force for good.
Tessemae’s: Family Roots and Clean Eating
What started as a homemade salad dressing by a Maryland mom grew into a national brand co-founded by her sons, including Greg, Brian and Matt Vetter.
“Our mom taught us that real food made with real ingredients just tastes better,” Greg said. “We wanted to bring that philosophy to more families.”
Tessemae’s organic ketchup contains no added sugar and is Whole30-approved—perfect for clean eaters and families alike.
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