Terry and Roy dissect the recent expo, discussing in detail what worked, what didn’t, and how they plan to innovate and improve for next year. From unexpected challenges to triumphs that surpassed their expectations, they share candid insights into the behind-the-scenes workings of organizing such a large-scale event.

The conversation also explores the broader context of entrepreneurship within the fitness and wellness industry. They discuss the state of the market, emerging trends, and how aspiring entrepreneurs can find opportunities in a rapidly evolving landscape. The duo also hints at potential surprises and exciting developments planned for next year’s expo, sparking curiosity and anticipation.

Whether you’re an event organizer, entrepreneur, fitness enthusiast, or just curious about the nuts and bolts of running large events, this episode offers valuable lessons and foresights that could shape your understanding and strategies in the business world.

Tune in to gain a unique perspective from two seasoned entrepreneurs on navigating challenges, capitalizing on successes, and continuously innovating in the dynamic realm of fitness and business.