Nashville, TN – In the latest episode of the Ground Up Podcast, hosts Terry Barga and Roy Mangrum welcomed Shawn Richardson, founder of BAMF Hammer, for a candid and compelling conversation about grit, growth, and game-changing fitness innovation.

Richardson, the mastermind behind the BAMF Hammer—short for Bodybuilding And Mobile Functionality—opened up about his raw and unfiltered journey from humble beginnings to building a brand that’s capturing national attention. Known for its rugged design and multifunctional appeal, the BAMF Hammer has quickly become a favorite among functional fitness fans and bodybuilders alike.

Throughout the episode, Richardson detailed the birth of the brand, forged in the fires of personal struggle and sacrifice. From countless setbacks to the breakthrough moment at the Music City Fit Expo, his story is one of resilience and relentless determination.

“Pain is part of the process,” Richardson shared. “But if you stay with it and build from the ground up, it becomes your power.”

Listeners also got a behind-the-scenes look at what’s next for the BAMF brand, including plans to expand product lines and scale up operations. With momentum on his side and a growing fanbase, Richardson shows no signs of slowing down.

This podcast is presented by Defiance Fuel.

Tune in to hear how one man turned a hammer into a movement—and why the real weight he carried wasn’t in the gym.

Author: Tala Shatara