Sometimes the best businesses aren’t built in boardrooms. They’re built in hospital rooms, living rooms, and the quiet moments when someone realizes there has to be a better way.
For Collin Bercier, founder of Ounce of Hope, the mission behind his company was born from something deeply personal: watching his mother battle multiple sclerosis.
Collin’s mom spent her life overcoming incredible obstacles. She survived polio and later spent decades living with MS. In the final years of her life, she lived in Louisiana—at a time when cannabis was still illegal in the state.
That meant something simple, something that could have potentially helped relieve pain or improve quality of life, was completely out of reach.
For Collin, that reality didn’t just feel unfair. It felt unacceptable.
So he decided to do something about it.
Turning Frustration Into a Mission
What started as a personal frustration quickly turned into a purpose-driven mission.
Collin began researching cannabis and hemp-derived compounds, diving into studies surrounding CBD and other cannabinoids and their potential to help people dealing with conditions like multiple sclerosis and chronic pain.
The more he learned, the more convinced he became that people deserved safe, accessible, and high-quality options.
And with that realization, Ounce of Hope was born.
Today, the company is powered by a passionate team committed to delivering premium cannabis and hemp-derived products while educating people about their potential benefits.
Some members of the team work directly with customers in dispensaries. Others operate the company’s innovative aquaponics system, where fish and cannabis plants are raised together in a sustainable environment. And behind the scenes, a dedicated crew ensures the entire operation runs smoothly.
Everyone shares the same mission:
help people find relief, balance, and a better quality of life.
From Louisiana Roots to Tennessee Opportunity
While Collin’s inspiration began in Louisiana, the company’s future took shape in Tennessee.
At the time, Louisiana’s laws made access difficult. Tennessee, however, had embraced the growing hemp-derived cannabis industry, creating an opportunity for responsible businesses to develop products legally and transparently.
Memphis quickly became the natural home base.
Returning to familiar territory, Collin established Memphis as the flagship city for Ounce of Hope, building a company rooted in community, education, and innovation.
And the Memphis community responded in a big way.
Memphis Strong
Since launching, Ounce of Hope has been embraced by Memphis and by customers across the country.
That support fuels the company’s commitment to continuing education, innovation, and community investment.
Every team member at Ounce of Hope dedicates time to understanding the science behind the products they provide. The growing research surrounding cannabinoids—including CBD, Delta-9 THC, Delta-8 THC, and others—continues to reveal fascinating potential.
The company is careful to acknowledge something important:
Cannabis is not a cure.
But for many people, it can be a tool that improves comfort, relaxation, recovery, and overall quality of life.
And if Collin’s mom had simply had access to the plant—or to the formulations his team now produces—Collin believes her final years could have been much more comfortable.
That belief continues to drive the company forward.
Helping People Navigate a New Industry
The cannabis and hemp industry can feel confusing, especially for new customers.
Between different cannabinoids, varying strengths, and evolving laws, it’s easy for people to feel overwhelmed.
That’s why the team at Ounce of Hope focuses heavily on education and transparency.
Whether someone is a long-time customer or a first-time visitor simply trying to understand the space, the goal is always the same:
Meet people where they are and help them find what works for them.
Try It for Yourself
If you’re curious about exploring hemp-derived THC in a clean, convenient format, Ounce of Hope offers a refreshing option.
The Highlyte THC Drink Mix Variety Pack blends flavor, function, and convenience into a simple hydration drink.
Each pack includes four servings:
• Two Orange Mango
• Two Classic Lemonade
Each drink contains:
• 15mg hemp-derived Delta-9 THC for a smooth, uplifting experience
• Vitamins B1, B2, and B12 to support natural energy and focus
• Zero sugar and zero calories
Simply mix a packet with 16 ounces of water and enjoy a crisp, refreshing beverage that energizes both body and mind.
It’s perfect for relaxing after a workout, socializing with friends, or simply winding down after a long day.
And Nashville Fit readers get an exclusive offer.
Because sometimes a small plant—and the people determined to share its benefits—can create a whole lot of hope.
