Nashville, Tenn. (Feb. 6, 2024) – A new wellness concept is making waves in a city known for its vibrant music scene and cultural offerings. Inspired by traditional Finnish sauna practices, Framework is set to open its doors in Nashville, offering the city’s first social sauna and cold plunge studio.

With its evidence-based approach and commitment to promoting physical, mental, and social fitness, Framework aims to provide a unique space for individuals seeking the transformative benefits of hot and cold exposure.

Framework is rooted in the centuries-old tradition of sauna bathing, which has been a cornerstone of Finnish culture for generations. Recent scientific research has underscored the myriad health benefits associated with sauna use, including a reduced risk of chronic diseases such as Alzheimer’s, hypertension, and stress-related conditions.

Framework is poised to pioneer the Nashville health and wellness landscape by offering traditional sauna and cold plunge experiences in a social setting.
According to the Centers for Disease Control and Prevention, a significant portion of Americans are living with chronic diseases, making the need for accessible wellness solutions more pressing than ever.

Framework aims to address this need by providing a space where individuals can reap the rewards of hot and cold therapy in a supportive environment. The benefits of sauna and cold plunge therapy are wide-ranging and well-documented, from enhancing immune responses to improving sleep quality and promoting overall well-being.
Its commitment to authenticity and efficacy is at the heart of Framework’s offerings. Unlike infrared saunas, which have gained popularity in recent years, Framework focuses on traditional Finnish sauna practices, which involve heating the room to temperatures ranging from 170 to 200 degrees Fahrenheit with low humidity.

Similarly, the cold plunge experiences offered at Framework are chilled to temperatures between 40 and 60 degrees Fahrenheit, providing a refreshing contrast to the sauna’s heat.

To maximize the health benefits of hot and cold exposure, researchers recommend regular sessions totaling at least 60 minutes of sauna and 10 minutes of cold exposure per week.

Framework’s membership-based model is designed to incorporate these exposure workouts into one’s routine as convenient as possible. With membership options starting at $99 per month for four sessions, Framework offers an affordable and accessible way for individuals to prioritize their health and well-being.

Founder Allen Penn emphasizes that sauna and cold exposure are not mere trends but enduring habits with scientifically proven benefits. By providing a welcoming and socially engaging environment, Framework aims to empower individuals to make sauna and cold plunge therapy a regular part of their wellness routine. The studio’s temporary location in Berry Hill, set to open on Feb. 8, will offer a glimpse of what’s to come, with plans for a flagship location in Wedgewood-Houston slated to open later in 2024.

The flagship studio will feature various sauna and cold plunge options, including indoor and outdoor facilities, public and private, group sessions, and spaces for socializing and relaxation. In addition to its focus on physical health, Framework also plans to introduce a unique non-alcoholic cafe concept, further enhancing the social aspect of the studio.
For those curious about trying out Framework for the first time, individual sessions are available starting at $15. However, with a limited-time offer of $199 per month for unlimited access, now is the perfect opportunity to experience the benefits of sauna and cold plunge therapy firsthand.

As Nashville’s first social studio for sauna and cold plunge therapy, Framework is poised to redefine the city’s approach to wellness. By combining ancient traditions with modern science and a commitment to community, Framework offers a holistic approach to health that is as accessible as it is effective. To learn about Framework, book a session, or explore membership options, visit joinframework.com and follow @joinframework on Instagram.

Read more about the benefits on Frameworks website