(NASHVILLE, Tenn) — The latest episode of the Ground Up Podcast is a must-listen for entrepreneurs ready to take their business to the next level. Hosts Terry Barga and Vanessa Hampton dig into the real strategies behind building a business that lasts — from guerrilla marketing and streamlined operations to defining your value proposition in a crowded marketplace.

Whether you’re launching a new startup or scaling an existing brand, this episode breaks down the core foundations of business success — the systems, structure, and storytelling that drive sustainable growth.

Listeners will learn how to craft messaging that connects, implement effective SOPs (Standard Operating Procedures), and use creative marketing tactics to grab attention and convert it into loyal customers.

Tune in for an insightful, actionable conversation that’s equal parts business blueprint and motivational playbook — all about building your success from the ground up.

This episode is brought to you by Craft Body Scan, Black Rifle Coffee Company, Defiance Fuel, ChillN, and Level Wellness.

Author: Tala Shatara