In the latest episode of the Ground Up Podcast, hosts Terry Barga, Roy Mangrum, and Vanessa Hampton dig into the foundation of every successful business — marketing, sales, and a rock-solid value proposition.

The conversation takes listeners behind the scenes of what truly drives growth, from understanding your customer to clearly defining what sets your brand apart. With their signature mix of real talk, practical advice, and humor, the trio breaks down actionable strategies that business owners can apply right away.

Throughout the episode, the hosts explore how aligning your marketing with your mission builds trust, how to boost sales without compromising your values, and how clarity in your message can be the ultimate differentiator in a crowded market. Whether you’re a new entrepreneur or a seasoned business leader, this discussion offers a masterclass in building something that lasts — from the ground up.

This episode is presented by Craft Body Scan, B2 Wellness Suites, U.S. Navy, Black Rifle Coffee Company, and Level Wellness.

Author: Tala Shatara