January 15, 2019 | NASHVILLE, TN – Grammy award winner and acclaimed actor Tim McGraw will launch his custom line of boutique fitness clubs, called TRUMAV Fitness on January 18 with the opening of the Nashville-based flagship.

TRUMAV is a health and fitness brand created by McGraw to provide the tools and inspiration to help others take ownership of their fitness goals so they can lead a healthier life for themselves and those they love. McGraw partnered with fitness industry leader, Snap Fitness, to develop the TRUMAV Fitness club franchise. The flagship club is located in Nashville’s Gulch neighborhood at 603 9th Avenue South and is owned and operated by fitness entrepreneur Wirth Campbell.

On opening day, a ribbon cutting event will be held from 12 -1 p.m., hosted by McGraw, Campbell and Snap Fitness founder Peter Taunton in partnership with the Nashville Chamber of Commerce. Following the ceremony, attendees are invited to tour the club, meet the trainers and learn more about memberships.

Two free TRUFIT workouts will be held at 4 p.m. and 5 p.m., and the later class will feature a live set by DJ Donnie D. Those interested in attending either of the classes can reserve their spot by direct messaging @trumavfitness on Instagram or emailing thegulch@trumavfitness.com. Reservations are first come, first served, and 30 spots are available for each class. The grand opening party is scheduled for 6 p.m.-9 p.m., and will feature music by Donnie D, food, drinks from Red Bull, Diskin Cider and Deep Bay Spirits, a silent auction benefiting Make-A-Wish with a McGraw-signed Taylor Guitar, giveaways and gift bags for the first 50 guests. All the day’s events are open to the public.

Who: Superstar Tim McGraw, Snap Fitness founder Peter Taunton and Gulch owner/operator Wirth Campbell
What: Tim McGraw launches TRUMAV Fitness flagship club
Where: 603 9th Avenue South, Nashville, TN 37203

When:
11:30-11:45: Tim McGraw, Peter Taunton and Wirth Campbell available for media interviews.
12:00-12:15: Ribbon cutting ceremony.
12:15-1:00: Attendees are invited to tour the club, meet the trainers and learn about memberships.
4:00: TRUFIT Workout.
5:00: TRUFIT Workout with LIVE set by DJ Donnie D.
6-9: Grand Opening party.

MEDIA ATTENDEES ARE REQUIRED TO RSVP TO Dana Meeks – Kaleidoscope Media: 423.314.6150; dana@kaleidoscope-media.com.

ABOUT TRUMAV
McGraw’s personal fitness transformation lies at the heart of TRUMAV, a health and fitness brand designed to reflect the straightforward, independent style he brings to all his projects, music and otherwise. Using his own passion for fitness and a team of experts in the field, McGraw worked with Snap Fitness to design TRUMAV Fitness signature clubs. TRUMAV Fitness is unique in that it will provide instructional exercise classes and a personal boutique fitness space. Members can work out on their own, with a trainer, or in a group class setting. Each club will include custom equipment and programs based on Snap Fitness’s 15-year fitness expertise and Tim McGraw’s personal workout routines. Each club features two signature boot camp-style workouts, TRUFIT and TRUPOWER. Both deliver full body results with a standalone group training experience that focuses on heart rate training through wearable technology. TRUFIT is the standard high energy 45-minute workout and is designed to increase metabolic rate post workout helping clients continue to burn calories throughout the day. TRUPOWER is an elite level workout that TRUMAVs can test into, lasting 35 minutes and following a variety of military-based fitness challenges that are completed as a team.