Tim McGraw Set to Launch Trumav Fitness Flagship in Nashville

January 15, 2019 | NASHVILLE, TN – Grammy award winner and acclaimed actor Tim McGraw will launch his custom line of boutique fitness clubs, called TRUMAV Fitness on January 18 with the opening of the Nashville-based flagship.

TRUMAV is a health and fitness brand created by McGraw to provide the tools and inspiration to help others take ownership of their fitness goals so they can lead a healthier life for themselves and those they love. McGraw partnered with fitness industry leader, Snap Fitness, to develop the TRUMAV Fitness club franchise. The flagship club is located in Nashville’s Gulch neighborhood at 603 9th Avenue South and is owned and operated by fitness entrepreneur Wirth Campbell.

On opening day, a ribbon cutting event will be held from 12 -1 p.m., hosted by McGraw, Campbell and Snap Fitness founder Peter Taunton in partnership with the Nashville Chamber of Commerce. Following the ceremony, attendees are invited to tour the club, meet the trainers and learn more about memberships.

Two free TRUFIT workouts will be held at 4 p.m. and 5 p.m., and the later class will feature a live set by DJ Donnie D. Those interested in attending either of the classes can reserve their spot by direct messaging @trumavfitness on Instagram or emailing thegulch@trumavfitness.com. Reservations are first come, first served, and 30 spots are available for each class. The grand opening party is scheduled for 6 p.m.-9 p.m., and will feature music by Donnie D, food, drinks from Red Bull, Diskin Cider and Deep Bay Spirits, a silent auction benefiting Make-A-Wish with a McGraw-signed Taylor Guitar, giveaways and gift bags for the first 50 guests. All the day’s events are open to the public.

Who: Superstar Tim McGraw, Snap Fitness founder Peter Taunton and Gulch owner/operator Wirth Campbell
What: Tim McGraw launches TRUMAV Fitness flagship club
Where: 603 9th Avenue South, Nashville, TN 37203

11:30-11:45: Tim McGraw, Peter Taunton and Wirth Campbell available for media interviews.
12:00-12:15: Ribbon cutting ceremony.
12:15-1:00: Attendees are invited to tour the club, meet the trainers and learn about memberships.
4:00: TRUFIT Workout.
5:00: TRUFIT Workout with LIVE set by DJ Donnie D.
6-9: Grand Opening party.

MEDIA ATTENDEES ARE REQUIRED TO RSVP TO Dana Meeks – Kaleidoscope Media: 423.314.6150; dana@kaleidoscope-media.com.

McGraw’s personal fitness transformation lies at the heart of TRUMAV, a health and fitness brand designed to reflect the straightforward, independent style he brings to all his projects, music and otherwise. Using his own passion for fitness and a team of experts in the field, McGraw worked with Snap Fitness to design TRUMAV Fitness signature clubs. TRUMAV Fitness is unique in that it will provide instructional exercise classes and a personal boutique fitness space. Members can work out on their own, with a trainer, or in a group class setting. Each club will include custom equipment and programs based on Snap Fitness’s 15-year fitness expertise and Tim McGraw’s personal workout routines. Each club features two signature boot camp-style workouts, TRUFIT and TRUPOWER. Both deliver full body results with a standalone group training experience that focuses on heart rate training through wearable technology. TRUFIT is the standard high energy 45-minute workout and is designed to increase metabolic rate post workout helping clients continue to burn calories throughout the day. TRUPOWER is an elite level workout that TRUMAVs can test into, lasting 35 minutes and following a variety of military-based fitness challenges that are completed as a team.

Read more
Clean Juice Opening Its First Location in East Nashville

There’s a new juice bar in town.

Read more
The Ainsworth Launching Vegan Burger with Shawn Booth

December 3, 2018 | NASHVILLE, TN — Music City’s first upscale sports bar The Ainsworth is releasing a completely plant-based burger to the public on Friday, Dec. 7. Dubbed “The Booth Burger,” it was created in partnership with Shawn Booth, Boothcamp Gym founder and former “The Bachelorette” season 11 contestant.

“I’m a big fan of The Ainsworth myself and I’m very excited to have a burger on the menu,” said Booth. “I couldn’t be more thrilled that they now have a location here in Nashville. The Booth Burger is completely vegan and gluten free while packing a serious punch.”

The Booth Burger is made entirely of ingredients derived from plants. The patty consists primarily of black beans blended with spices and a soy-based protein, making for an enjoyable texture. The toppings include lettuce, tomato, onion, banana peppers, red pepper ranch and kettle-cooked potato chips, served atop a gluten-free bun. Guests will be offered the choice between a side salad or fries to accompany the burger, which will be priced at $17.

To celebrate the burger’s launch, The Ainsworth will be holding an event on Friday, Dec. 7 starting at 8 p.m. The event will be open to the public and The Booth Burger will be available for purchase, along with additional menu items and cocktails.

With each purchase of The Booth Burger, $1 will be donated to Deckers Dogs––a foundation founded by Eric and Jessie Decker that helps fund the rescue, care and training of service dogs for disabled military veterans.

The addition of this completely vegan dish to the menu is part of The Ainsworth’s commitment to cater to guests of all dietary preferences and restrictions.

For more information and to check out the full menu, visit TheAinsworth.com/Nashville.


About The Ainsworth

The Ainsworth offers a new take on classic American fare favorites with their gourmet burgers and signature handcrafted cocktails. Their approachable menu is paired with visually stimulating décor, culminating in the ultimate drinking and dining experience. With locations in New York City’s Chelsea, Gramercy, Midtown, and East Village neighborhoods; Hoboken and Newark in New Jersey; Kansas City, Kansas; and now Nashville. The Ainsworth is a multipurpose venue comprised of a full-scale restaurant, bar, lounge and event space. Antique mirrors, ornate wallpaper and a multitude of HD televisions adorn the walls, making The Ainsworth ideal for presentations, parties, sports watching, entertainment and corporate branding.

Read more
Movemeant Foundation’s First-Ever ‘We Dare to Bare’ Pop-Up Fitness Festival Comes to Nashville

We Dare to Bare pop-up workout arrives in Nashville.

Read more
Indoor Cycling Studio with Charitable Mission Opens in ONEC1TY Nashville

Full Ride Cycling opens in OneC1ty.

Read more
Barre3 To Host Barre In The Park

Barre in the Park is back!

Read more
Amazon Announces Whole Foods Delivery in Nashville

Take all our money!

Read more
JackRabbit Aqcuires Local Nashville Running Store

August 31, 2018 | NASHVILLE, TN – JackRabbit has completed the acquisition of Nashville based Rhythm Running. In addition, the company announced it is opening two new stores in Houston, Texas and Tampa, Florida. The two new stores will open in September.

JackRabbit is currently operating 62 stores in 18 states along with its ecommerce platform www.jackrabbit.com and offers a full assortment of all major athletic brands to service its local running communities. The addition of Houston, Texas expands the JackRabbit footprint in the state of Texas to 12 stores.

“We are excited to have the opportunity to acquire Rhythm Running and enter the vibrant Nashville market. We could not be happier to have them join our JackRabbit team,” said Bill Kirkendall, CEO of JackRabbit. “We are also excited to expand our footprint in Texas with our new store opening in Houston and our entry into the State of Florida. Our multi-channel platform is having a positive impact on all parts of our business. We are committed to the continued growth of the JackRabbit store base and digital platform with the full support of our employees, management team and shareholders at CriticalPoint Capital.”

Read more