NASHVILLE, Tenn. — On a recent episode of the Ground Up Podcast, hosts Terry Barga and Roy Mangrum sit down with entrepreneur and business coach Tiny Irwin for an inside look at the growing impact of the Southern Whiskey Society.
Irwin breaks down what it truly took to execute last year’s Southern Whiskey Society event, offering listeners a behind-the-scenes perspective on the planning, logistics, vendor coordination, and atmosphere that made the festival a standout success. From curating top-tier whiskey selections to creating an elevated guest experience, he shares the intentional strategy behind every detail.
The conversation also previews what’s ahead for this year’s event. Irwin discusses how Southern Whiskey Society continues to expand, what attendees can expect, and how the brand is building momentum as more than just a tasting event — but a curated cultural experience for whiskey enthusiasts.
Beyond the festival, Irwin opens up about his work as a business life coach. He shares insights on leadership, entrepreneurship, calculated risk-taking, and the mindset required to scale both events and businesses. His perspective blends practical strategy with personal growth, emphasizing clarity, discipline, and bold decision-making.
For entrepreneurs, event organizers, and whiskey aficionados alike, the episode offers a mix of business acumen and behind-the-scenes storytelling.
This episode of the Ground Up Podcast is presented by The Yard, OptimizeU, B2 Wellness Suites, Level Wellness, Social Indoor, and Iconix.
