Premium Fitness Club Iconix Coming to Nashville Yards

Premium Fitness Club Iconix Coming to Nashville Yards

Nashville, TN – Iconix Fitness, a high-end wellness and recovery-focused fitness club operator, is set to open a new location at Nashville Yards, thanks to an agreement with Southwest Value Partners and AEG, the joint venture partners and co-developers of the creative office and music venue at Nashville Yards. This new fitness club, named Iconix Nashville Yards, will occupy nearly 40,000 square feet and is scheduled to open in the summer of 2025. It will offer a comprehensive range of services, including innovative fitness classes, state-of-the-art equipment, expert trainers, and the latest in recovery technology.

Founded in 2017 by Kurt Schneiter, Iconix Fitness aims to provide a welcoming space that emphasizes both fitness and recovery. Schneiter was inspired to create Iconix after his fitness enthusiast children struggled to find a gym that met their needs. Iconix focuses on offering the right mix of classes and equipment in a respectful and supportive environment. Additionally, the brand places great importance on building strong member communities by organizing unique social events and giving back to local communities.

Schneiter expressed his excitement about bringing Iconix to Nashville Yards, praising the quality of life in Nashville and the thoughtful design and development plans for the area. He believes that Nashville Yards is the perfect location for delivering the iconic experience that Iconix strives to provide.

Iconix Nashville Yards will occupy the entire second floor of the centrally located 420,000-square-foot Class A+ creative office building at Nashville Yards. The fitness club will have a dedicated entry on the ground floor, featuring a retail space offering high-end fitness apparel. In addition, a health-focused café with an adjacent patio will be used to host unique member social events. The club also plans to take advantage of the development’s expansive seven acres of open green spaces for special events and classes.

Cary Mack, Managing Partner of Southwest Value Partners, expressed his enthusiasm for the partnership with Iconix, stating that their commitment to providing a high-quality fitness experience for individuals of all fitness levels will be a valuable asset to the residents, tenants, and visitors of Nashville Yards.

At Iconix Nashville Yards, physical recovery will be a central focus. The fitness club will integrate its fitness concept, Onix Fitness, which combines science-backed circuit training with cutting-edge recovery techniques. The 2,500-square-foot recovery area will feature amenities such as an infrared sauna, cold plunge, red light therapy, and compression therapy.

AEG’s Executive Vice President of Real Estate Development, Ted Tanner, highlighted the alignment between Iconix’s health and wellness initiatives and the goals of Nashville Yards. He described Iconix as the ideal partner to complement the hospitality and entertainment offerings at Nashville Yards.

The transaction was advised by Michael Townsend of Townsend & Associates on behalf of Iconix Fitness.

For more information about Nashville Yards, please visit

About Nashville Yards: Nashville Yards is an 18-acre project located in downtown Nashville. Once completed, it will become a vibrant urban community featuring upscale hospitality offerings, including the luxurious 591-room Grand Hyatt Nashville and the newly renovated Union Station Nashville Yards. The development will also offer exceptional retail and restaurant options, a world-class concert venue, and entertainment offerings developed in partnership with AEG. Additionally, it will provide creative and Class-A+ office space, anchored by Amazon Nashville and a multi-tenant office tower housing the future headquarters of Pinnacle Financial Partners and Bass, Berry & Sims. The development will feature seven acres of open plazas, courtyards, and green spaces. To learn more about Nashville Yards, visit or follow on Instagram

NFM Staff
Author: NFM Staff

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