NASHVILLE, Tenn. — As college football continues to evolve under the influence of Name, Image, and Likeness (NIL) opportunities and the transfer portal, former Tennessee State University quarterback James Wade is helping shape what that future looks like, especially for HBCU (Historically Black Colleges & Universities) programs.

In a recent episode of Music City Mindset, hosts Blake Harris and Evan Butler sat down with Wade to discuss his journey from leading TSU on the field to founding 1912 Sporting Group, the university’s official NIL collective.

Wade reflected on his experience as a student-athlete at Tennessee State, sharing insight into the demands of college football, campus life, and the lessons he carried beyond his playing days. Those experiences, he said, laid the groundwork for his next chapter—advocating for athlete empowerment in a rapidly changing collegiate landscape.

The conversation explored how NIL has transformed college athletics, creating new opportunities for athletes to monetize their brands while navigating unfamiliar territory. Wade explained how 1912 Sporting Group was built to support TSU athletes through education, resources, and strategic partnerships, ensuring they are prepared to succeed both on and off the field.

Hosts and guest also examined the impact of the transfer portal, discussing how increased player mobility has reshaped recruiting, team culture, and long-term program development. Wade offered a unique perspective on what these changes mean for HBCUs, highlighting both the challenges and the potential for growth in this new era of college football.

Throughout the episode, Wade emphasized the importance of mindset, leadership, and community support as student-athletes adapt to the evolving business of sports. His work with 1912 Sporting Group, he noted, is rooted in creating sustainable opportunities that benefit athletes while preserving the legacy and culture of TSU.

The episode of Music City Mindset featuring James Wade is sponsored by the U.S. Navy, ChillN, and OptimizeU.

Music City Mindset continues to spotlight conversations at the intersection of mindset, leadership, and culture, offering listeners insight into the people shaping Nashville and beyond.

New episodes drop every Tuesday. 

Author: Tala Shatara